As a client put it, you could handle it by putting on one of those satellite dishes that injured dogs sometimes wear, but even then you would still need to chain your hands to the trolley, which is rather inconvenient once you get to the till. So I would rather suggest the following: Eat beforehand – don’t ever shop hungry. Decide beforeyou enter the shop what - if anything - you are going to buy in the suicide isle. Be absolutely specific and clear in this decision, leaving no room for ambiguity. In fact it’s a good idea to commit the decision to paper before entering the shop. And don’t expect to make the same perfect decision every day. It’s not a bad idea to allow yourself something from the isle every now and then, but again – decide on this specifically, and in advance. It also helps to decide in advance on a coping strategy – something to help you implement your decision even in the toughest of circumstances. It could be a simple distraction strategy – for example, while waiting for a till you could mentally run through the rest of your day. Or if you really can’t drag your eyes off the shelves, then appreciate how beautifully they’ve managed to package all the sugar and salt in their vain attempts to manipulate and seduce you. Use these distraction strategies as anchors for your attention. As soon as you’ve noticed your attention wandering, just bring it back to your anchor. Hopefully you’ll only need to do this for a few minutes before a till becomes available. Finally, practice! View each shopping experience as an opportunity to practice the above. If you’re serious enough about developing these skills, then literally go through the isle a few times in a row. Sounds silly I know, but each trip will further grow your confidence. Maybe you can even get creative in your training by deciding to deliberately pick something desirable from the isle, only to change your mind and leave it at the till. Now that’s TRUE self control! (In fact maybe we should all do it as a form of protest!   So there you have it. How to get your kids through the isle is another story altogether…